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SSP(Supply-Side Platform) is a kind of publisher solutions as a centralized platform to sell/manage inventory, access many advertisers, DSPs, etc.

  • SSP provides an environment for RTB(Real-Time Bidding).
  • SSP exchanges information with DSP, Ad Exchanges

Supply Side Platform

To be updated later...

You may want to know more about real-time bidding system composed of DSP, SSP, DMP, ATD and ITD.  Please refer following associated information for more information: