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ITD(IndependentTrading Desk) is a kind of Advertiser solutions that uses DSP(Demand-Side Platform) as a tool.


To be updated later...


You may want to know more about real-time bidding system composed of DSP, SSP, DMP, ATD and ITD.  Please refer following associated information for more information:

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    SSP(Supply-Side Platform) Architecture — SSP(Supply-Side Platform) is a kind of publisher solutions as a centralized platform to sell/manage inventory, access many advertisers, DSPs, etc.
    • SSP provides an environment for RTB(Real-Time Bidding).
    • SSP exchanges information with DSP, Ad Exchanges
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    ATD(Agency Trading Desk) Architecture — ATD(Agency Trading Desk) is a kind of Advertiser solutions that uses DSP(Demand-Side Platform) as a tool. Trading desks are media buyers and re-sellers within an ad agency that help advertisers execute programmatic media buys.
    • They use either proprietary technology or a demand side platform to buy and optimize media campaigns on ad exchanges, ad networks and other inventory sources.
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    DSP(Demand-Side Platform) Architecture — A Demand-Side Platform (DSP) is a real-time bidding system that connects media buyers with data exchanges and Supply-Side Platforms(SSPs) through a single interface.
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    ITD(Independent Trading Desk) Architecture — ITD(IndependentTrading Desk) is a kind of Advertiser solutions that uses DSP(Demand-Side Platform) as a tool.
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    False Positive Error — A false positive error, or in short a false positive, commonly called a "false alarm", is a result that indicates a given condition exists, when it does not.
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    DMP(Data Management Platform) Architecture — DMP(Data Management Platform) is used by digital advertising buyers and publishers to store and manage audience data, often from multiple sources.
    • Adobe identified DMP as "Data Management Platform is a tool to build customer profile for marketing activity"
    • DMP is "Data-Driven-Marketing Tool based on big-data systems"
    • DMP requires some sort of external sources like location information(Geo IP), social media, transaction, purchase and etc to build integrated data infrastructure. Its target goal will be personalized marketing.
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    Advertisement serving in AWS — Internet advertising services need to serve targeted advertising and must do so under limited time. These are just two of multiple technical challenges they face.
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