Skip to end of metadata
Go to start of metadata

A Demand-Side Platform (DSP) is a real-time bidding system that connects media buyers with data exchanges and Supply-Side Platforms(SSPs) through a single interface.

A DSP is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through a single interface.

  • This is all kept within one interface which creates a unique opportunity for advertisers to truly control and maximize the impact of their ads.
  • DSP provides centralized media planning & buying, access to many publishers, exchanges, networks, SSPs, and etc.

DSP (Demand Side Platform)

DSP functions based on the consumer information and data that DMP offers.

Benefits Demand-Side Platform offers for the advertisers

  • Real-Time Bidding
  • Real-Time Statistics
  • Audience Targeting


You may want to know more about real-time bidding system composed of DSP, SSP, DMP, ATD and ITD.  Please refer following associated information for more information:

  • Page:
    SSP(Supply-Side Platform) Architecture — SSP(Supply-Side Platform) is a kind of publisher solutions as a centralized platform to sell/manage inventory, access many advertisers, DSPs, etc.
    • SSP provides an environment for RTB(Real-Time Bidding).
    • SSP exchanges information with DSP, Ad Exchanges
  • Page:
    ATD(Agency Trading Desk) Architecture — ATD(Agency Trading Desk) is a kind of Advertiser solutions that uses DSP(Demand-Side Platform) as a tool. Trading desks are media buyers and re-sellers within an ad agency that help advertisers execute programmatic media buys.
    • They use either proprietary technology or a demand side platform to buy and optimize media campaigns on ad exchanges, ad networks and other inventory sources.
  • Page:
    DSP(Demand-Side Platform) Architecture — A Demand-Side Platform (DSP) is a real-time bidding system that connects media buyers with data exchanges and Supply-Side Platforms(SSPs) through a single interface.
  • Page:
    ITD(Independent Trading Desk) Architecture — ITD(IndependentTrading Desk) is a kind of Advertiser solutions that uses DSP(Demand-Side Platform) as a tool.
  • Page:
    False Positive Error — A false positive error, or in short a false positive, commonly called a "false alarm", is a result that indicates a given condition exists, when it does not.
  • Page:
    DMP(Data Management Platform) Architecture — DMP(Data Management Platform) is used by digital advertising buyers and publishers to store and manage audience data, often from multiple sources.
    • Adobe identified DMP as "Data Management Platform is a tool to build customer profile for marketing activity"
    • DMP is "Data-Driven-Marketing Tool based on big-data systems"
    • DMP requires some sort of external sources like location information(Geo IP), social media, transaction, purchase and etc to build integrated data infrastructure. Its target goal will be personalized marketing.
  • Page:
    Advertisement serving in AWS — Internet advertising services need to serve targeted advertising and must do so under limited time. These are just two of multiple technical challenges they face.
  • Page: