- Created by Chun Kang, last modified on 2022-09-02
Video Multiple Ad Playlists (VMAP) are used to return multiple video ads to be played during a video. It offers content owners control over the placement and timing of ads, especially when they lack control or ownership of the player.
VMAP is an IAB spec that describes the ads on a particular piece of video content. It does this by containing VAST tags along with timing data. The IAB defines VMAP as the standard for multi-ad playlists that video content owners can use to describe the structure for ad inventory insertion when they don't control the player or distribution of their content.
- If you're an Ad Manager publisher that has first right for a video program's ad inventory, VMAP allows you to control this inventory more easily across multiple partner sites.
- If you're an Ad Manager publisher using ad rules to structure your video ad inventory and ad breaks during long-form video content, including the number and placement of ad breaks, VMAP allows you to seamlessly communicate with other partners via a standard for ad break structures.
- If you're a distributor, the IMA SDK allows you to accept VMAP responses from third-party content partners.
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If you don't have Ad Manager, you should implement a code to consolidate all the necessary creatives by yourself.
VMAP XML Tag Example
https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&sz=640x480&cust_params=sample_ct%3Dlinear&ciu_szs=300x250%2C728x90&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp&impl=s&correlator=
<VAST xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="vast.xsd" version="3.0"> <Ad id="5925573263"> <InLine> <AdSystem>GDFP</AdSystem> <AdTitle>External - Single Inline Linear</AdTitle> <Description> <![CDATA[ External - Single Inline Linear ad ]]> </Description> <Error> <![CDATA[ https://pubads.g.doubleclick.net/pagead/interaction/?ai=BDO4E2zwSY5SzNoWGigP1j7vwA4PqpZVGAAAAEAEgjriFbzgBWIuCxsGDBGDJjt-GyKOQGboBCjcyOHg5MF94bWzIAQXAAgLgAgDqAicvMjE3NzU3NDQ5MjMvZXh0ZXJuYWwvc2luZ2xlX2FkX3NhbXBsZXP4AoTSHoADAZADrAKYA-ADqAMB4AQB0gUGEI-lxIkWkAYBoAYjqAeaBqgH89EbqAeW2BuoB6qbsQKoB9-fsQLYBwHgBwHSCA8IgGEQARgdMgKKAjoCgEDYCAKACgWYCwHQFQH4FgGAFwE&sigh=w1xNasWBL70&label=videoplayfailed[ERRORCODE] ]]> </Error> <Impression> <![CDATA[ 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